Week 5 Churn/Social Media

Churn; the rise of small business upon large established companies..

'Is social networking destroying society?'
-new diseases arising, which humans once had built up an immunity to due to the new 'sterile' landscape and lifestyle most prominent.

'What will web 3.0 look like?'
-web 1.0 primarily special interest writing, only able to be read. Non interactive. Very 'static'
-web 2.0 interaction arises, leaves room for response, interaction, instant communication
the term web 2.0 first used in 1999 by Darci DiNucci
Tim O'Reilly 2003 'what is web 2.0?' later motivates the tech community to consider the internet in new ways
-web 3.0 potential for full customization, in our internet experience, dramatic rise in speed and accessibility

The 2000 dot com crash (controversy)

Social Media

Brief uses of social media platforms:
-Facebook: connect with family/friends/peers from anywhere in the world, news, ads
-Instagram: instant photo sharing, allowing for comments, likes, followers, able to see inside celebrities personal life
-Snapchat: private sharing of video and imagery, limited viewing time
-Soundcloud: music sharing, downloads, artist profiles
-Tumblr: image sharing, downloads, artist profiles
-Twitter: though sharing, instant, able to see into high profile individuals' thoughts
-Blogspot: text sharing, images, reading, writer profiles

Each individuals output defines their online persona, potentially different from their physical real life self. -personality, interests, friend circles, authority.
Often employers research potential employees online profile.

A day of glass, looks at the potential technological and digital advances of glass uses in a futuristic (but not too distant) way.


Folksonomy - The people organising information just by their input.

'Participatory culture'
'Prosumers' producers and consumers of their own culture online

open API: sharing data openly via open application programming interface.

Social media landscapes:
Conversations:playing, publishing, sharing
Interactions:localization, buying, networking

making money from social media is an interesting point to look into