Thursday 22 August 2013

Week 2 the 'substance' of communication

The 'substance' of communication was covered in week 2.
All that the work encompasses; broadly the sharing of information & ideas of an individual or group in the most appropriate form.

New communication technologies push the boundaries, in that it presents the opportunity to communicate, involving the entire planet at once.
Related terms: community, communism, commonwealth, common, comune (com-une=many-one).

The definition of communication: To transfer, transmit or make information known widely.

-Aristotles theory: The speaker produces a message for the listener.
However this does not recognize the noise in which the message is transmitted.

-Shannon Weavers theory: The information source produces a message, to the transmitter, to the channel (the noise source), to the receiver to the destination.
However this does not leave room for the receiver to respond.

Noise-intertextuality: the context of the medium affects the message.

Communication beyond humans eg. human to animal to plant to cell to particle etc

The electromagnetic scale: shows that only a very limited section is what humans see & hear; uv, gamma, telegraph, telephone, radio, x-ray, cinema (mediums)

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