"PRODUSAGE"
Coined by Dr Axel Bruns
The idea of an interactive creation, between creators and users.
Producing/ Usage
It is the turning point of web 20, opening up the internet to interactive capabilities reshaping a web experience.
Screen based media is taking advantage of the term produsage, with short film festivals being won by solely camera phone recorded content, apps and websites based entirely around users creating content and shaping the site/experience.
'The democratization of production'
"Remix Reuse & Recycle" are the key ways this is occuring
